“Where Brands Become Cinema”
theAuteur
“From Your Story to Your Strategy in Film”
Every brand has a story — sometimes it begins with a personal memory, a small obsession, or a belief that something should be done differently. At theAuteur, we believe those motifs and anecdotes aren't just details — they’re the heart of your brand story. When told with care, they become a powerful way to connect with your audience.
Through thoughtful photo and video production, we help you shape and share that story. Whether you're just starting out or evolving your brand, we can help you identify where to begin — visually and strategically.
Our offerings range from one-time brand films to monthly content production subscriptions that support your day-to-day operations. As we work together, many clients find clarity in their brand’s identity — unlocking a new sense of direction, voice, and purpose for what comes next.
Let’s build something lasting — one frame at a time.
At theAuteur, I believe every story is different—so instead of hourly rates, I offer project-based pricing tailored to the scope of your brand’s needs. Whether it's a one-time brand film or a full content package with short-form assets, my pricing reflects the value of a complete, thoughtfully produced story — not just time on the clock.
Crew:
Just one person—Sung June Choi. From start to finish, every project is personally handled by him. He does the research, crafts the story, plans the shoot, directs on set, and edits every frame. But more than that, he brings the mindset of a creative partner—not just a service provider. Whether you're launching, rebranding, or simply leveling up, Sung is here to help you step into the next tier with strategy, heart, and cinematic clarity.
What You Will Receive:
Each collaboration with theAuteur is shaped by your brand’s needs and the story we’re telling. But when we move forward with a full video production package, you’ll receive a suite of thoughtfully crafted content designed to serve both long-term storytelling and immediate marketing needs.
One brand film — your main visual story, professionally edited and color-graded
3–4 social media reels — short-form vertical edits for Instagram, TikTok, or YouTube Shorts
2–3 carousel-ready clips or stills — visual assets optimized for multi-slide posts or promotions
Access to original footage (select or full) — depending on the scope of our agreement
Pricing Information
Service(s):
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Short-form and long-form videos that tell your brand story, introduce your services, or showcase customer testimonials. Great for landing pages and social media.
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One-time mini production (3 - Hour Production Session) designed to generate a batch of high-quality visual content (photo & video) for campaigns, product launches, or monthly needs.
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A recurring monthly service for consistent brand storytelling. Includes strategy, shooting, editing, and delivery tailored to your growth goals.
Service Questions
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I work with small businesses, creatives, and founders who have a clear sense of purpose — or are looking to uncover and share it through thoughtful, cinematic storytelling.
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Depending on the scope of our collaboration, you’ll receive a main brand film, 3–4 short-form social media reels, and 2–3 carousel-ready clips or stills. I also include select original footage when appropriate.
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Yes. I offer monthly photo and video production plans for businesses that need consistent, high-quality content to support their marketing or operations.
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My pricing is project-based, not hourly. Once I understand your goals, I’ll provide a tailored quote based on the story we’re telling, the content we’re creating, and the level of production involved.
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It all starts with a conversation. Share a bit about your brand, and I’ll help shape the direction — from the initial concept to final delivery.
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While my focus is on NYC-based brands, I occasionally take on travel projects depending on scope and fit. If you're outside the city, feel free to reach out and we can discuss.
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Most projects are completed within 3–5 weeks after filming, depending on the complexity and volume of deliverables.
